{"id":148,"date":"2022-10-28T20:43:02","date_gmt":"2022-10-29T03:43:02","guid":{"rendered":"https:\/\/www.sidehustleera.com\/?p=148"},"modified":"2022-10-28T20:43:02","modified_gmt":"2022-10-28T13:43:02","slug":"what-makes-smartwater-smart","status":"publish","type":"post","link":"https:\/\/www.sidehustleera.com\/index.php\/2022\/10\/28\/what-makes-smartwater-smart\/","title":{"rendered":"What Makes Smartwater Smart?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Smartwater is a brand of bottled water produced by the Glaceau company \u2014 the same company that makes those colorful VitaminWaters.<\/p>\n\n\n\n

I was surprised to learn Glaceau is a subsidiary of Coca-Cola. But what makes Smartwater so special?<\/p>\n\n\n\n

Is it really any different from regular water?<\/p>\n\n\n\n

Here\u2019s what we know.<\/p>\n\n\n\n

Vapor Distillation<\/h2>\n\n\n\n

Smartwater is \u201cvapor distilled\u201d water.<\/p>\n\n\n\n

From what I can understand, pretty much all water is vapor distilled, meaning it originally came from clouds.<\/p>\n\n\n\n

Where Does Smartwater Come From?<\/h2>\n\n\n\n

According to their website, most Smartwater is procured from \u201cmunicipal water systems.\u201d In other words, \u201ctap water<\/strong>.\u201d<\/p>\n\n\n\n

Filtration<\/h2>\n\n\n\n

Then the Smartwater goes through Glaceau\u2019s proprietary filtration process, that removes just about everything from the water except two H\u2019s and an O.<\/p>\n\n\n\n

Electrolytes \u201cFor Taste\u201d<\/h2>\n\n\n\n

Smartwater then adds back in the electrolytes:<\/p>\n\n\n\n

    \n
  • calcium chloride<\/li>\n\n\n\n
  • magnesium chloride<\/li>\n\n\n\n
  • potassium bicarbonate<\/li>\n<\/ul>\n\n\n\n

    This is done \u201cfor taste.\u201d I think the \u201cfor taste\u201d part is important because the nutrition label still reads 0 mg of sodium, and the amounts of electrolytes added have essentially zero \u201cgatorade-effect\u201d.<\/p>\n\n\n\n

    In fact, the amount of electrolytes found in Smartwater is less<\/em> than in other brands of \u201cnon-electrolyte-added\u201d bottled waters.<\/p>\n\n\n\n

    Two independent taste-testers (my wife and I) could not taste any difference between Smartwater and Brita-filtered tap water.<\/p>\n\n\n\n

    Other Smartwater Smart-ness Factors<\/h2>\n\n\n\n

    Glaceau has chosen to write \u201csmartwater\u201d in all lower case letters, which definitely seems trendy even if not necessarily grammatically correct.<\/p>\n\n\n\n

    It seems like the water in the Smartwater bottle isn\u2019t anything amazing. It\u2019s not going to raise your IQ or replenish your body of lost nutrients any more than any other water would.<\/p>\n\n\n\n

    So what really makes Smartwater smart?<\/h2>\n\n\n\n

    Its business of course!<\/p>\n\n\n\n

    Globally, bottled water is a $100 billion dollar<\/strong> industry.<\/p>\n\n\n\n

    Glaceau has found a \u201csmart\u201d way to buy tap water for a national average price of $0.002\/gallon, clean it up, and\u00a0sell it for $5\/gallon or more.<\/p>\n\n\n\n

    A 250,000% markup<\/strong> makes for an insanely profitable business.<\/p>\n\n\n\n

    By calling it Smartwater, Glaceau is basically calling every other bottled water brand Stupidwater<\/strong>. If you\u2019re buying bottled water (arguably not the smartest activity to begin with\u2013for your finances or the planet), are you going to pick the regular bottled water or the Smartwater?<\/p>\n\n\n\n

    Great choice, Einstein.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Smartwater is a brand of bottled water produced by the Glaceau company \u2014 the same company that makes those colorful VitaminWaters. I was surprised to learn Glaceau is a subsidiary of Coca-Cola. But what makes Smartwater so special? Is it really any different from regular water? Here\u2019s what we know. Vapor Distillation Smartwater is \u201cvapor […]<\/p>\n","protected":false},"author":1,"featured_media":149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":{"0":"post-148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing"},"_links":{"self":[{"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":1,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"predecessor-version":[{"id":150,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/posts\/148\/revisions\/150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/media\/149"}],"wp:attachment":[{"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}