{"id":214,"date":"2022-06-03T09:12:36","date_gmt":"2022-06-03T16:12:36","guid":{"rendered":"https:\/\/www.sidehustleera.com\/?p=214"},"modified":"2022-06-03T09:12:36","modified_gmt":"2022-06-03T02:12:36","slug":"the-hustlers-path-from-freelance-to-agency-to-product","status":"publish","type":"post","link":"https:\/\/www.sidehustleera.com\/index.php\/2022\/06\/03\/the-hustlers-path-from-freelance-to-agency-to-product\/","title":{"rendered":"The Hustler\u2019s Path: From Freelance to Agency to Product"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"657\" src=\"http:\/\/www.sidehustleera.com\/wp-content\/uploads\/2023\/08\/finance-and-business-3-1024x657.webp\" alt=\"\" class=\"wp-image-215\" srcset=\"https:\/\/www.sidehustleera.com\/wp-content\/uploads\/2023\/08\/finance-and-business-3-1024x657.webp 1024w, https:\/\/www.sidehustleera.com\/wp-content\/uploads\/2023\/08\/finance-and-business-3-300x193.webp 300w, https:\/\/www.sidehustleera.com\/wp-content\/uploads\/2023\/08\/finance-and-business-3-768x493.webp 768w, https:\/\/www.sidehustleera.com\/wp-content\/uploads\/2023\/08\/finance-and-business-3-1536x986.webp 1536w, https:\/\/www.sidehustleera.com\/wp-content\/uploads\/2023\/08\/finance-and-business-3-650x417.webp 650w, https:\/\/www.sidehustleera.com\/wp-content\/uploads\/2023\/08\/finance-and-business-3.webp 1560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It\u2019s been quite a while since our last discussion of a software business here on the show.<\/p>\n\n\n\n<p>So that means today\u2019s conversation with Garrett Moon from\u00a0CoSchedule\u00a0is long overdue! After all, the low incremental cost and recurring revenue potential of the SaaS model is such a trendy holy grail of business right now.<\/p>\n\n\n\n<p>In this episode you\u2019ll hear how Garrett\u2019s entrepreneurial journey has the perfect story arc to lead to creating software products. He started out freelancing on the side, eventually going full-time and building a small marketing and web development agency.<\/p>\n\n\n\n<p>Then, wanting to build a tool to help his clients with content marketing, began validating the original minimum viable product for CoSchedule, a WordPress editorial calendar and social sharing plugin.<\/p>\n\n\n\n<p><strong>Alternative:<\/strong>\u00a0Resell someone else\u2019s software\u00a0instead!<\/p>\n\n\n\n<p><strong>Learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How Garrett and his partner launched their business for $150.<\/li>\n\n\n\n<li>The methodical way they went about scoring their first side hustle clients.<\/li>\n\n\n\n<li>How they stuck to their guns on pricing, even when just getting started.<\/li>\n\n\n\n<li>How they validated the idea for CoSchedule before writing a single line of code.<\/li>\n\n\n\n<li>How they turned their hot prospects into beta testers and from beta testers into brand advocates.<\/li>\n\n\n\n<li>Garrett\u2019s #1 tip for Side Hustle Nation. (It\u2019s a new one)<\/li>\n<\/ul>\n\n\n\n<p><strong>Links:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TodayMade.com<\/li>\n\n\n\n<li>CoSchedule.com<\/li>\n\n\n\n<li>37signals.com<\/li>\n\n\n\n<li>Hootsuite.com<\/li>\n<\/ul>\n\n\n\n<p>We had a little bit of connectivity issues on our call, and one part I\u2019m disappointed got cut off was our discussion of the \u201c1 hour a day\u201d question. Garrett explained how he and his partner didn\u2019t have time during their days due to work and family commitments, so they made time at night, routinely working a second shift from 10:30pm until 1 or 2am.<\/p>\n\n\n\n<p>He said they would open up a skype call and just leave it connected for hours to keep each other company and hold each other accountable. Obviously it was tough and he was tired, but it was all worth it to do work he cared about and build their&nbsp;company from the ground up.<\/p>\n\n\n\n<p>What do you think? Could you burn the midnight oil if that\u2019s what it took to get your side hustle to the next level?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been quite a while since our last discussion of a software business here on the show. So that means today\u2019s conversation with Garrett Moon from\u00a0CoSchedule\u00a0is long overdue! After all, the low incremental cost and recurring revenue potential of the SaaS model is such a trendy holy grail of business right now. In this episode [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-service-businesses"},"_links":{"self":[{"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/posts\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":1,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":216,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/posts\/214\/revisions\/216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/media\/215"}],"wp:attachment":[{"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/categories?post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sidehustleera.com\/index.php\/wp-json\/wp\/v2\/tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}